Experience

02

6+ years of experience working in digital marketing, website management, e‑commerce, and more.

Resume

Education

Plymouth State University

Plymouth, NH

B.S. Strategic Marketing

Graduated 2019

  • Graduated Magna Cum Laude
  • Worked with local businesses to create strategic business and marketing plans
  • Created logos, designed posters, and planned events for the Marketing Association

Work

J. Boswell Real Estate Team

West Hartford, CT

Marketing Manager

2024 - Present

  • Developed and executed multi-channel marketing campaigns tailored for buyers, sellers, and recruiting while increasing conversions and reducing ad spend.
  • Outlined and executed marketing initiatives that contributed to an 80% increase in real estate agent recruitment through job postings, paid and organic social media campaigns, and email.
  • Analyzed advertising, email, and social media performance, making data-backed adjustments that improved lead generation and conversion rates.
  • Improved email deliverability and effectiveness by warming up a new domain and improving the reputation of another, boosting open rates by 20% and increasing web traffic by 250% while reducing spam rates.
  • Captured and produced high-quality real estate photography and video content, as well as professional and candid photos and videos of our team, enhancing our content, visual identity and online presence.
  • Designed effective marketing materials, including social media graphics, presentations, email campaigns, and more while increasing engagement and improving brand aesthetics.
  • Managed a small marketing team while collaborating with sales and admin staff to ensure cohesive branding and effective lead-generation strategies.

Benjamin International

Bristol, CT

Web Manager / Designer

2019 - 2024

  • Built and managed several e-commerce websites that generated over $10M in annual sales, and maintained a database of over 14,000 products featured across 10 different sites
  • Performed website SEO that boosted our site to the first page for targeted keyword searches and increased traffic, doubling our main website sales in two years
  • Created seasonal supplemental catalogs, assisted in the creation of our large annual catalog, designed marketing materials, targeted email campaigns, banner ads, product sheets, packaging, and more
  • Automated existing digital processes and developed streamlined workflows for myself and co-workers
  • Photographed, edited, and mocked up photos of new and old products
  • Analyzed site traffic and product sales to identify and resolve bottlenecks and site issues, improving customer experience
  • Developed an in-house system for updating stock across several sites

Ski Sundown

New Hartford, CT

Photographer

2022

  • Shot and edited a variety of requested action, event, and landscape photos to be used for social media and marketing materials
  • Worked effectively in an unpredictable and fast-paced environment subject to the weather, public, and other outside factors

Sartorius Sports

Avon, CT

Sales / Marketing

2017 - 2020*

  • Planned and created targeted email marketing campaigns to drive store traffic and highlight new products
  • Designed promotional materials, logos, team jerseys, and apparel mockups
  • Functioned as the snow/skateboard department head, performing repairs, assisting customers, and upselling merchandise to fulfill customer needs

Freelance

Connecticut

Graphic Design / Photography

2019 - Current

  • Designed logos and marketing materials for individuals, local businesses, and small organizations
  • Shot a variety of photographs for clients, including product photos, graduations, sports, pets, portraits, and more
  • Built custom themed blog-style Wordpress sites for individuals
  • Worked with local bands shooting concerts, promotional photos, and creating album covers

* Worked on and off during this period, and continued doing contract work after officially leaving

Work